Rockstar’s original flash website for GTA III also contained a reference. Within these pages, a “ classifieds section” runs these familiar radio ads in print form, including, one of Lazlow’s favorites, which even guarantees a giraffe on demand.
#GTA 3 RADIOS MANUAL#
Opening up GTA III’s original Playstation 2 case reveals a manual (remember those?!) and a much-needed map of Liberty City. Most video games don’t bother creating mythology this expansive. Many assets in GTA III have a way of showing up in various ways both within the game and beyond.
#GTA 3 RADIOS SERIES#
“When you look at the landscape of viral marketing 20 years after that ad was created, the series Squid Game has a plot very similar to that commercial, and it is Netflix's most popular show ever,” he says. He has since traveled on tour with Kanye West and others. Liberty City Survivor anticipates the Netflix hit show Squid Game as well, which David Bullock, founder of the experiential marketing firm 907 Agency, immediately called out.īullock, a Forbes 30 Under 30, first made waves when he helped organize a Project X-type party that trended worldwide on Twitter. In her world, she does what is called host-read ads she tries out a product, receives advertising copy with important bullet points, and then puts it all into her own words. Liberty City Survivor, a 24/7-365 broadcasted battle-royale-style event with Liberty City parolees, reminded veteran podcaster Alison Rosen of turn-of-the-decade reality hits like Fear Factor and Survivor. Lazlow thinks one of the reasons the stations in GTA III resonate so strongly with people is because Rockstar leaned into this disenchanted feeling-and nearly every ad has predicted some aspect of American radio and culture in the past 20 years. And for the first time in the history of our country-for something that was once beloved-people started to say the words ‘I hate radio,’” Ayinde continues. “Companies like Clear Channel could just go in and buy up all the radio stations. That act, the “first major overhaul of telecommunications law” in more than six decades, eliminated a cap on nationwide station ownership and increased the number of stations one entity could own in a single market.
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“Then the Telecommunications Act of 1996 essentially deregulated it.” “Radio used to serve communities,” begins Ayinde Alakoye, founder of the live broadcast radio streaming venture nēdl and creator of the original iHeartRadio app.
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GTA III’s commercials also speak to a deeper shift that was going on in American media at the time.